Your favorite Kraft Heinz products are heading to the metaverse
Photo by Pedro Durigan on Unsplash
Kraft Heinz is using the now-infamous metaverse to help get some of the star products such as Velveeta cheese, Lunchables, and fancy ketchup on supermarket shelves this summer. In April, Kraft Heinz publicized its agreement with Microsoft to assist in strengthening its supply chain with automation to hasten operations and duplicate the company’s facilities in the digital realm.