Customers know what’s best.. and that means shopping early


🛍 Customers know what’s best.. and that means shopping early.

Consumers are starting their holiday shopping earlier than ever this year. Shoppers are searching for the most generous return policies due to many retailers cutting back. In an IBM-led survey of 12,000 adults across nine countries, results show that 58% of responders are planning on completing holiday shopping before November. November is typically the beginning of the peak season spending. The IBM report shows that shopping budgets are up 8% from 2021, which may signal that spending will actually continue to grow... despite inflationary concerns.

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