Kombucha is popular, and its supply chain is getting more complicated

Customer RelationsHigh Tech / High Touch
Written By Jennifer Joslyn

🍺 Kombucha is popular, and its supply chain is getting more complicated.

The next time to order a fancy kombucha drink at a trendy bar, know that the industry is focusing on sustainability as much as profitability. Kombucha, a fermented and nutrient-dense, sweet-and-sour tea drink has been growing on the market. Buchi Kombucha, based in Asheville, North Carolina, has led the industry with a sustainability-first objective. Zane Adams, chief marketing officer of Buchi Kombucha, calls the company’s focus a “regenerative supply chain” - a method where every business decision also incorporates resilience in world circumstances - from sustainable packaging to climate issues and disasters.

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Jennifer Joslyn
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