The Shift towards Commercial Innovation in Supply Chains

TMSHigh Tech / High Touch
Written By Jennifer Joslyn

Pierfrancesco Manenti, Gartner vice president analyst, highlights the concept of "commercial innovation" in supply chain management, referring to the efficiencies that can be achieved for both providers and customers. In today's changing landscape, high-performance supply chains that prioritize customer satisfaction and growth are seen as crucial, as they align with the C-suite's focus on business expansion. The key to achieving commercial innovation lies in understanding the customer experience and making timely, informed decisions based on real-time data.

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Jennifer Joslyn
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