Merry Christmas: here’s some more inflation



Good morning! Merry Christmas to all who celebrate! 🎄

We hope you’re staying warm, wherever you are. Unless you’re in Southern California or Arizona… you’re probably in the midst of quite the cold snap. ❄️

More inventory is available on the shelves and delays in delivery are no longer as common, but consumers are facing a new monster: inflation. One thousand U.S. adults were surveyed recently by SAP, and 75% said that they are preparing for a recession within the upcoming twelve months. So, what is a retailer to do?

Check out today’s featured article from Food Logistics to read about the fluctuating demand during the holiday season ripe with inflation and how retailers can better prepare for the upcoming year after such a tumultuous one. ☕️


Featured Article:

Inflation Dominates Consumer Concerns This Holiday Season | Food Logistics

“Understanding how consumers are shifting their priorities will help brands and retailers better plan, forecast and source for this holiday season.”


Shortages & Marketing Approach 💄

Companies that go viral online are struggling with inflated demand

Brands such as Stanley insulated water tumblers and Charlotte Tilbury lipstick are scrambling to meet inflated demand as their products go viral on social media platforms, such as TikTok.

When a product goes viral, it means that it has become extremely popular and is being shared or talked about by a large number of people, often through social media or online platforms. A product that goes viral can be a physical product, such as a toy or gadget, or it can be a digital product, such as a video or piece of software. When a product goes viral, it can spread very quickly and can reach a large audience in a short period of time. This can be beneficial for the company or individual that created the product, as it can lead to increased sales and exposure. However, it can also be challenging to predict what will go viral and when, as it is often driven by the public's unpredictable interests and preferences.

Read more from Supply Chain Brain ▶


Shortages & Medical Supples 🩺

Amoxicillin shortage caused by growing demand worries parents across the US

Children’s cold and flu medicine is in short supply as the demand grows and the supply chain struggles to keep up. Amoxicillin - a type of antibiotic used to treat a variety of bacterial infections such as pneumonia, bronchitis, urinary tract infections, and infections of the skin - has been noted by the Food and Drug Administration to be in a current state of “an acute shortage.”

Other children’s pain and fever relievers, such as acetaminophen and ibuprofen, are also being noted as short of supply. CVS and Walgreens have moved to limit the sales of fever relievers for children in light of these shortages in order to prevent panic-buying by concerned customers.

Read more from Supply Chain Dive ▶



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