After two years of strong online sales, small businesses brace for peak season fluctuations

SalesMoney Matters
Written By Jennifer Joslyn

Holiday shopping online was all the rage in 2020-2021, leaving many small businesses in a bind as they struggled to fulfill huge volumes of orders. But now, inflation-weary buyers are signaling there may be a change in peak season sales this year. More cautious than ever and with fewer pandemic stimulus dollars in their pockets, small businesses are bracing for a change of pace.

Stocking up early on inventory seems to be a common action in order to avoid similar supply chain issues as years previous. Many small businesses are hoping that more people will do their Christmas shopping in person rather than just online. As for the bigger retailers like Amazon and Target, holiday deals are already running so that inventory can be brought back down to manageable levels.

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Jennifer Joslyn
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