Ignoring calls from fellow republicans to veto the bill, state governor Tate Reeves signed into law House Bill 401. Electric car companies like Rivian and Tesla will now only be able to sell their vehicles through local franchises in the state of Mississippi instead of exclusive company-owned dealerships.

These laws are often referred to as "dealer franchise laws" and are meant to protect traditional auto dealerships from competition from manufacturers. For example, Tesla, a company that produces and sells electric vehicles directly to consumers, has faced opposition in states like Mississippi due to these dealer franchise laws. Tesla operates its stores instead of using traditional auto dealerships to sell its vehicles, which puts it in conflict with this legislation. Opponents of Tesla argue that allowing direct sales by manufacturers would give them an unfair advantage over traditional dealerships and that dealerships provide important services such as maintenance and repair. They also argue that the existing laws protect consumers by ensuring competition and preventing manufacturers from exerting too much control over the sales process. On the other hand, supporters of Tesla argue that direct sales by manufacturers can benefit consumers by providing more choice and competition, and by making the sales process more transparent and efficient. They also argue that traditional dealerships are often resistant to selling electric vehicles, which can make it difficult for consumers to find and purchase them.

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