Elon Musk’s X is suing a major advertiser group, alleging antitrust violations for a supposed “boycott” of the platform.

The COVID-19 pandemic has pushed companies to prioritize work-life balance, leading to happier, more productive employees.

On a busy soundstage, the cast and crew are relying on a small blue ball to work its magic.

In response to pushback from conservative activists, Target has decided to limit the in-store availability of its Pride Month Collection to roughly half of its 2,000 stores.

TikTok has filed a lawsuit challenging a new federal law that could force its Chinese parent company, ByteDance, to sell the app or face a ban in the U.S.

President Joe Biden recently signed a $95 billion national security package that includes a provision potentially banning TikTok, but with a critical timeline extension.

Diana Wiebe, like many of us, found herself deep in the world of social media during the pandemic, getting swayed by influencers on Instagram and TikTok to buy all sorts of products, especially skincare.

The U.S. recreational vehicle scene is typically dominated by massive, boxy models hailing from Elkhart, Indiana.

Thousands of TikTok users are rallying to prevent a potential ban on the app, which faces pressure from legislation forcing its parent company, ByteDance, to divest or risk being removed from U.S. app stores.

Jack Latham embarked on a unique mission to capture the inner workings of "click farms" in Vietnam, where businesses artificially inflate online engagement to manipulate algorithms and perceptions.

Burger King cleverly responded to Wendy’s plan for “dynamic pricing” with a twist. Wendy’s initially announced a strategy similar to Uber's surge pricing, raising prices based on demand.

The US Supreme Court is tackling two crucial cases that could reshape social media's landscape.

The rise of dark satire in China's online realm sheds light on a growing phenomenon.

Walmart has announced its acquisition of TV maker Vizio for $2.3 billion in cash, aiming to bolster its profitable advertising business.

In January, Boeing saw a decline in aircraft orders and deliveries following a midflight incident involving a fuselage panel on one of its 737 Max 9s.

In the ever-evolving landscape of marketing, defining branded content has been a challenge, primarily due to the industry's constant changes.

Social media platform X, formerly known as Twitter, experienced a global outage affecting over 77,000 U.S. users at its peak.

Tesla addressed a 2-million-vehicle Autopilot "recall" by releasing software version 2023.44.30 as a free over-the-air update to affected vehicles, enhancing safety alerts.

Small businesses can experience a sudden surge in demand when they go viral on social media platforms like TikTok.

In the court of public opinion, crisis communication plays a vital role in public relations, with reputation protection being paramount due to its potential financial implications.