Bed, Bath, & Beyond earns back supplier’s respect

SalesMoney Matters
Written By Jennifer Joslyn

🧴 To infinity… Bed, Bath, & Beyond!

Due to financial woes plaguing Bed Bath & Beyond over the past several years, a major supplier for the retailer, Helen of Troy, had pulled back its business concentration with the company. Helen of Troy, a seller of popular brands such as Hydro Flask and OXO, is now voicing public support for the retailer after Bed Bath & Beyond’s redirection of business strategy and efforts to stabilize finances. In a Q2 earnings call last week, Helen of Troy’s CEO Julien Mininberg cites the importance of Bed Bath & Beyond’s decision to drive traffic and sales toward leading brands.

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Jennifer Joslyn
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