Demand Shaping Strategies Extend from B2C to B2B

Network AssociationBehind the Wheel
Written By Jennifer Joslyn

🤝 Demand Shaping Strategies Extend from B2C to B2B.

The adoption of demand sensing and shaping techniques, previously prevalent in the B2C sector, is now making its way into the B2B landscape, according to Sujit Singh, COO of Arkieva. B2B sellers are leveraging data and analytics to sense supply-demand mismatches, identify opportunities, and mitigate risks by shaping demand. While the execution of demand shaping in B2B still relies on human involvement, the integration of predictive analytics offers unprecedented scalability and enables sellers to generate more demand.

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Jennifer Joslyn
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