Vita Coco is just one of many CPGs that have had to change the way it does business

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🥥 Vita Coco is just one of many CPGs that have had to change the way it does business.

CPG stands for "Consumer Packaged Goods." It refers to products that are sold to consumers for their personal or household use, such as food, beverages, cleaning supplies, personal care items, and over-the-counter medications. These goods are packaged in small, consumer-friendly sizes, such as cans, bottles, boxes, and bags, and sold through retail channels such as supermarkets, drug stores, and online marketplaces. Vita Coco Company co-founder and executive chairman Mike Kirban has spoken up about the uncertainty that the company has faced over the last several years of supply chain constraints.

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