Fewer supply chain challenges will plague Black Friday this year, but problems are not over

SalesMoney Matters
Written By Jennifer Joslyn

Shortages of items from toilet paper to Play Station game consoles checkered the past two years, often causing a line of hiccups right around peak season - historically, the busiest time for the supply chain. However, clogged ports and shipping bottlenecks are not the case this holiday season. Instead, retailers are urgently trying to rid their shelves of overstock, starting sales early and urging their now financially-tight customers to spend away.

NRF and Prosper Insights & Analytics surveyed 2,000 consumers in September and showed results that 45% of them intended to shop in person on Black Friday this year. Products are in ample supply, but experts still say you may be wise to start holiday shopping early and take advantage of already on-sale inventory.

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Jennifer Joslyn
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