FreightWaves Media Arm Evolves into Firecrown

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FreightWaves, known for providing global intelligence to the supply chain industry, is making a strategic shift by divesting its media business to concentrate solely on its high-frequency global intelligence data service, SONAR.

The media arm of FreightWaves will continue under the ownership of Craig Fuller, who will merge it with FLYING Media Group (FMG), a platform serving the aviation and marine industries. This move ensures that FreightWaves media will remain a source of global supply chain news and information, closely collaborating with SONAR for data and market intelligence.

As part of this transaction, FLYING Media Group will rebrand itself as Firecrown. All FreightWaves media assets, including FreightWaves.com, FreightWavesTV, and American Shipper, will move to Firecrown while retaining their distinct identities. This transition opens up opportunities for collaborative coverage across supply chain, aviation, and marine sectors on topics like the economy, technology, regulation, and sustainability.

Read more about this at FreightWaves >

WHY IS THIS IMPORTANT FOR MY INDUSTRY?

This is a big signpost pointing to how media companies are changing gears to serve our industry better. It's a bit like watching your favorite TV show switch networks - you want to know where you can get your updates.

With FreightWaves' media crew joining forces with FLYING Media Group under the new name Firecrown, there's a chance for more teamwork. That means we might see some cool collaborations.

🔥  OUR HOT TAKE?

FreightWaves' decision might raise eyebrows. While it's clear that data is the future and SONAR is taking center stage, one could argue that they're ditching a valuable aspect of their business. The media isn't just about news; it's about storytelling, analysis, and providing a platform for industry voices.

Craig Fuller's move could be seen as a double-edged sword. On one hand, it maintains continuity in the media landscape, but on the other, it's a reminder that FreightWaves sees more potential in data than in media.