Ohio derailment has also derailed railroad industry attempts to rebrand

Marketing ApproachHigh Tech / High TouchCompany CultureHealth & SafetyBehind the Wheel
Written By Jennifer Joslyn

🚂 Ohio derailment does not help railroads make a good name for themselves.

Before the Norfolk derailment, the rail industry was attempting to transform its public image. The fiasco in East Palestine, Ohio has brought massive attention to the railroads that they were not expecting, suspending their plans to rebrand. Despite being an essential part of the US transportation system, railroads have long struggled with a negative public perception, often being associated with outdated technology, inefficiency, and environmental harm. By attempting to rebrand their image, railroads aim to change these perceptions and communicate their value to a wider audience.

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Jennifer Joslyn
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