Prime Day Insights: Unraveling the Supply Chain Implications for Peak 2023
📦 Prime Day Insights: Unraveling the Supply Chain Implications for Peak 2023.
The results of Amazon Prime Day on July 11-12 indicate that Peak 2023 is likely to be a strong and busy season for the supply chain. Despite initial concerns about consumer spending in an uncertain economy with higher interest rates, Prime Day saw an increase of 10 percent in shoppers, reaching an estimated 150 million. Electronics were among the most popular purchases, suggesting a positive trend for holiday spending. Supply management organizations should evaluate the impact of Prime Day and use the data to assess their supply chains' operations and resources, as well as those of their partners. Planning in advance for a surge in demand and addressing staffing needs is crucial, considering Prime Day created around 100,000 temporary jobs in the U.S.
Amazon’s recent decision to bring employees back to the office five days a week, starting next year, has stirred strong reactions among staff.