Retailers are gearing up for a holiday season marked by heavy discounts and reduced sales

SalesMoney Matters
Written By Jennifer Joslyn

🛍️ Retailers are gearing up for a holiday season marked by heavy discounts and reduced sales.

According to the CNBC Supply Chain Survey, retailers are anticipating a challenging holiday spending season, despite a significant drop in inflation. Most respondents expressed concerns that consumers will cut back on holiday spending, leading retailers to expect increased demand for discounts and promotional offers. Early peak season order activity reveals a focus on mid-priced items, with high-end products representing a small portion. Sweaters, boots, dresses, and evening purses dominate warehouse inventories. More than half of the orders will include promotional products like free gifts with purchases.

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Jennifer Joslyn
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