Returns account for more than 20% of e-commerce sales

SalesMoney Matters
Written By Jennifer Joslyn

👚 Returns account for more than 20% of e-commerce sales.

According to figures from the National Retail Federation, that number is rising in comparison to the approximately 10% that account for in-person shoppers. User-experience technology is not yet able to allow customers to really know “if the shoe fits” - leaving many e-commerce-based stores in a pickle. Major retailers are closing the window of time available to refund or exchange items purchased and also adding on restocking fees.

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Jennifer Joslyn
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