‘Shrinkflation’ might be useful… if you look hard enough


😅 Honey, I shrunk the container!

‘Shrinkflation’ is a fun little term to describe what we suspected was true… yes, that container of ice cream did get smaller. By shrinking the amount of food or product that’s in a prepackaged container, we end up paying more for less. However, shrinkflation may have some benefits… if you look hard enough.

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