Supply chain history to be recorded on data-rich custom clothing labels

Trade & Border IssuesHot Spots
Written By Jennifer Joslyn

👖 Avery Dennison, a labeling specialist, is developing data-driven custom labels for vintage clothing on the market.

Its Retail Branding and Information Solutions (RBIS) division is partnering with the vintage clothing studio Transnomadica and retailer Ron Herman for the revolutionary label project. Sustainable tags on vintage clothing will feature a QR code that buyers can scan for data on the clothing’s heritage and how it came to be. This move will support sustainability goals by supply chains and give clothing manufacturing company’s an incentive to develop products in an ethical manner.

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Jennifer Joslyn
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