The FIFA World Cup in Qatar is teaching a surprising lesson in sustainability and energy transition


⚽️ The FIFA World Cup in Qatar is teaching a surprising lesson in sustainability and energy transition.

Whether you’re a big soccer/football fan or not, industrial companies are certainly getting a crash course in sustainability challenges at the biggest global sporting event of the year. Qatar, the hosting country of the event, claims carbon neutrality - but the greenwashing is easy to spot. While sustainability means consistent improvement, it’s important for industrial companies to understand that “perfect” can’t be the enemy of “good”.

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