The fluctuating prices in the tire market have led tire dealers to make strategic adjustments

InflationSalesMoney Matters
Written By Jennifer Joslyn

🛞 Tire dealers are compelled to adapt due to price fluctuations.

The fluctuating prices in the tire market have led tire dealers to make strategic adjustments. Fox's Point S, a Montana-based tire dealership, has taken the unprecedented step of placing its first container order of 700 Blackhawk tires from Sailun Tire Americas. This decision was driven by the unusual pricing dynamics across different tiers of tires, with higher-tier brands increasing prices while lower-tier brands stabilize or decrease prices. To adapt, the dealership has closely monitored selling prices of lower-tiered tires, streamlined purchasing multiple brands, and emphasized the Blackhawk line due to its cost-effectiveness.

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