Beyond Cents per Mile: Strategies to Attract Drivers with Competitive Pay

Driver IssuesBehind the Wheel
Written By Jennifer Joslyn

🪙 Beyond Cents per Mile: Strategies to Attract Drivers with Competitive Pay.

As inflation drives up wages and a sluggish freight market affects rates, recruiting strategies for truck drivers must focus on competitive pay. Average driver pay has increased by about 18% from 2019 to 2021, with a 10% increase occurring in 2021 alone. Pay and recruitment experts emphasize that it's not just the amount but also the location of driver pay that matters, as different markets have varying averages. Recruiters should be transparent in pay discussions and tailor compensation talks to individual drivers, highlighting not just cents per mile but also benefits and home time. Additionally, discussing the entire compensation package, such as health benefits, can sway drivers' decisions.

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Jennifer Joslyn
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