ESG goals are marketable and profitable

Fuel TechHigh Tech / High TouchMarketing ApproachSalesMoney Matters
Written By Jennifer Joslyn

♻️ ESG - it’s in the game.

ESG standard for Environmental, Social, and Governance. These are the pillars of standards that brands are looking to meet and the stakes are growing higher. Millennials and Gen Z consumers in particular will pick and choose which companies they associate with based on the measure of corporate social responsibility the company is willing to accept and modify. But it isn’t just good marketing; it’s good for sales, as well. According to a Forrester CSR study, approximately 69% of respondents have increased their sales as a result of adopting CSR initiatives with ESG goals.

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Jennifer Joslyn
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