Stop greenwashing: the new generation sees right through it

Marketing ApproachHigh Tech / High Touch
Written By Jennifer Joslyn

Supply chain managers aren’t stupid: they recognize when a company’s sustainability optics don’t match its actual operations. Companies should be paying more attention to actions than words: because the newest generation of consumers will make sure to verify every single one of them.

Every facet of the business, including suppliers, partners, and networks, should be scrutinized on whether it reflects the message being marketed to the public. Otherwise, prepare for damage control.

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Jennifer Joslyn
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