Can an e-commerce business still rely on advertising in order to make sales?
It seems that building a brand that people will remember when they come across it is more important than the advertising process. Consumers crave an authentic and compelling story in the age of Amazon and other retailer giants. A vision and mission statement can make or break a company in 2022.
While raising prices is inevitable in the wake of inflation, there is a way to do it without driving away customers.
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