Is giving up your personal data to retailers a benefit of personalization or privacy violation?


🤨 Is giving up your personal data to retailers a benefit of personalization or privacy violation?

Many retail stores now now inviting their online customers to create a personalized shopping experience, but when does that effort cross the line and create a privacy violation? Offers such as discounts, free shipping, or loyalty “points” often persuade shoppers to give up very important information about themselves. Many retail stores say that the future of e-commerce depends on these details and would not survive without them. In general, personal information can include any information that can be used to identify an individual, such as their name, address, phone number, email address, and payment information.

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