Superbowl ads passed on edgy humor this year and instead focused on making viewers feel good

Marketing ApproachHigh Tech / High TouchCustomer RelationsInflationMoney Matters
Written By Jennifer Joslyn

📺 Superbowl ads passed on edgy humor this year and instead focused on making viewers feel good.

Super Bowl advertisements are some of the most highly watched and anticipated commercials of the year, and companies aim to make a lasting impression on the millions of viewers tuning in. As a result, the tone and content of these advertisements can be carefully crafted to appeal to the broadest possible audience. Advertisers want to reach as many people as possible and avoid alienating or offending any particular group of viewers. "Feel-good" commercials, with their positive and uplifting themes, are less likely to generate negative reactions than edgier ads. After a challenging year, it seems that the last thing companies wanted to do was stir up controversy.

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Jennifer Joslyn
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