Why isn’t customer enablement widely practiced in supply chains?

Customer RelationsHigh Tech / High Touch
Written By Jennifer Joslyn

🤝 Why isn’t customer enablement widely practiced in supply chains?

Customer enablement is a strategy that involves providing customers with the tools, resources, and information they need to make informed purchasing decisions, improve their experience with a product or service, and ultimately become loyal and satisfied customers. While customer enablement can offer significant benefits for supply chain organizations, it is not yet widely practiced due to a range of cultural, resource, and strategic challenges. However, as customer expectations continue to evolve and technology makes it easier to implement customer enablement strategies, we may see more supply chain organizations adopting this approach in the future.

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Jennifer Joslyn
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