Why isn’t customer enablement widely practiced in supply chains?
🤝 Why isn’t customer enablement widely practiced in supply chains?
Customer enablement is a strategy that involves providing customers with the tools, resources, and information they need to make informed purchasing decisions, improve their experience with a product or service, and ultimately become loyal and satisfied customers. While customer enablement can offer significant benefits for supply chain organizations, it is not yet widely practiced due to a range of cultural, resource, and strategic challenges. However, as customer expectations continue to evolve and technology makes it easier to implement customer enablement strategies, we may see more supply chain organizations adopting this approach in the future.
A group of German hackers recently breached a Tesla car, not with malicious intent but to access a paid feature – heated rear seats.
Companies across various industries are cutting back on customer perks as they prioritize higher profit margins.
Brightline, a Florida-based company owned by Fortress Investment Group, is challenging the traditional passenger rail model in the U.S. by offering a privately funded and operated alternative.
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Maximizing the business intelligence obtained from supplier information is crucial in manufacturing.
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Customer enablement is a strategy that involves providing customers with the tools, resources, and information they need to make informed purchasing decisions, improve their experience with a product or service, and ultimately become loyal and satisfied customers.
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