Customers want fast and free shipping methods - is “BOPIS” the answer?
As the nation continues to slowly recover from the pandemic, there has been a notable revival of in-person shopping. This renaissance of sorts seems to have helped consumers deal with lagging delivery times, which became the preferred method of shopping during the height of the pandemic. The constant headlines regarding “supply chain issues” seem to have also quelled most complaints.
But retailers aren’t stupid. They know they need to do something to keep delivery options on the table. More than 40% of consumers have been surveyed that waiting over four days for delivery is “unacceptable” - so what is a major brick-and-mortar store to do?
Many are turning to the “Buy Online Pick-Up In Store” (BOPIS) option, regardless of its declining usage by customers. It’s predicted it will surge again, raking in $703.18 billion by 2027. Last year, in 2021, the global BOPIS market was $243.89 billion. BOPIS’s lack of shipping charges, speedy services, and ease of use may be the answer retailers have been hoping for.
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