Companies in big cities need to rebrand because remote work is here to stay
The optics around many large companies that have towering skyscrapers in big cities like Manhattan used to brand themselves to prospective employees as an option to work at while still enjoying “city life.” Now, in the age of remote and hybrid work, they need to reframe their culture.
A post-pandemic commonality among companies is the large cash infusions into cutting-edge technology to make remote work possible. While many employees were originally sent home due to safety and CDC recommendations, employees now largely want to stay there. Commercial office buildings are still standing near-empty across the nation’s largest cities, even as restaurants and shopping malls open back up for business. A successful business revival would require superstar companies and brands to reshape their company culture so that employees again feel welcome, included, and respected - even from their home office.
In 2024, Gen Z workers are set to outnumber baby boomers in the U.S. labor force for the first time.