An “early holiday rush” was almost nonexistent this year

SalesMoney MattersInflation
Written By Jennifer Joslyn

🛍️ An “early holiday rush” was almost nonexistent this year.

In a 2022 shopping survey conducted by Supply Chain Brain of 3,138 U.S. adults, 50% said that they did not begin holiday shopping until November. Almost 30% waited to start holiday shopping until after the infamous Black Friday spree. With inflationary and supply chain issues still at the forefront, American consumers are struggling to make ends meet and spending is staying slightly muted - even during the busiest time of the year.

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Don’t worry, the Black Friday retail locations will be full.

Jennifer Joslyn
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